PORTFOLIO

Analyzing Marketing Data for Campaign Optimization and Strategic Insights

Product: A marketing strategy for InclusiveTomorrow, aimed at ethically promoting their raffle-based charity model to distinct personas, from charity supporters to lottery enthusiasts.

Solution: Developed multi-channel strategies, defined a North Star Metric, and created ethical guidelines to refine campaigns. Used data analysis and correlation insights to guide budget allocation, SEO, and campaign optimization across paid and organic channels, ensuring sustainable engagement.

Combining SEO, Paid Advertising, and Data-Driven Insights to Boost Brand Visibility and User Engagement

Product: A paid marketing strategy for the launch of the One Health app, designed to streamline online doctor appointments with easy virtual scheduling for users.

Solution: Developed a targeted multi-stage paid marketing campaign across Google, Facebook, and Instagram to raise brand awareness, drive consideration, and increase subscriptions. Strategies included A/B testing, retargeting, and ethical advertising, ensuring transparent, non-coercive messaging while optimizing platform budget allocation based on performance metrics.

From Market Research and Buyer Personas to Brand Messaging, Keyword Analysis, WordPress Landing Pages, and Automated Email Campaigns

Product: A product launch marketing campaign for Green Gathering, an eco-conscious startup in Berlin offering 100% biodegradable picnic utensils targeting environmentally aware consumers.

Solution: Created a multi-phase content strategy to boost brand visibility, sales, and community engagement. Key components included competitive market analysis, brand messaging guidelines, detailed buyer personas, keyword-optimized blogs, a product landing page, and an email course. These elements were supported by SEO, email automation, and website analytics to track campaign performance, focusing on a friendly, sustainable brand voice to emphasize Green Gathering's unique value proposition.

Branding Guidelines, Buyer Personas, Content Pillars, Content Calendar, Data Analysis, Campaign Results and Multi-Channel Marketing Insights

Product: Social media strategy to revitalize the Instagram presence of an amateur page focused on overlanding adventures. Strategy included expanding to Facebook and creating blog content to re-engage and grow overall social media reach.

Solution: Implemented a comprehensive two-month campaign with new branding, defined content pillars, and an organized content calendar. The approach prioritized engaging video content and leveraged storytelling across multiple platforms, enhancing audience interaction. Recommendations included focusing on high-performing content, utilizing blog posts for deeper audience engagement, and establishing clear KPIs to track subscriber growth and social media performance.